Baby Bottle Tooth Decay Research Paper Example | Topics and Well Written Essays - 1000 words

Baby Bottle Tooth Decay - Research Paper Example The first advantage associated with acquisition is the undeniably, outright growth of an existing business. For instance if company A buys company B, the size of company A now becomes A+B, which means that there become an outright growth. This outright growth caters for the possibilities associated with starting a business and failing. It also caters for other basic company routines such as recruitment, placement and orientation; some of which do not always end well. Leading on from the first advantage, acquisition ensures that the buyer enjoys a ready-made organizational structure, system and culture. In business, there is no denying the fact that establishing an organization may not be as difficult as establishing or setting up a organizational structure, system or culture. Gourley notes that â€Å"organizational culture is defined as the shared values, norms and expectations that govern the way people approach their work and interact with each other.† This explains the extent to which organizational culture could be difficult for most businesses that are started from the scratch. Buying a company therefore saves an entrepreneur from the hassle of getting a new organizational culture in place. The very last advantage has to do with the inheritance of corporate publicity. Corporate publicity simply refers to the kind of popularity a company has in the eyes of consumers and buyers. These days, most investors target well established and publicized companies when they are buying. This makes it possible for them to inherit the popularity of the existing company. It also makes money voted into publicity very minimal. The best part of inheriting corporate popularity is the inheritance of customers. Customers are the lifeline of every company. It is their inputs that make up the revenues for companies. Building a strong customer base is however very difficult to do. When a person buys an existing company however, he automatically have the customers of the

The Go Green Project Environmental Sciences Essay

The Go Green Project Environmental Sciences Essay You might be surprised to hear that going green can mean just starting out with one simple step and then growing from there. Going green does not have to be hard. Dont let the Going Green Snobs turn you off from doing your part to help our planet. Did you know that more items can now be recycled than ever before? Just reusing things and reducing use of non-biodegradable waste can be the go green thing for you. History of the go green concept In Europe, the Industrial Revolution gave rise to modern environmental pollution as it is generally understood today. The emergence of great factories and consumption of immense quantities of coal and other fossil fuels gave rise to unprecedented air pollution and the large volume of industrial chemical discharges added to the growing load of untreated human waste. The first large-scale, modern environmental laws came in the form of the British Alkali Acts, passed in 1863, to regulate the deleterious air pollution (gaseous hydrochloric acid) given off by the Leblanc process, used to produce soda ash. Environmentalism grew out of the amenity movement, which was a reaction to industrialization, the growth of cities, and worsening air and water pollution. In Victorian Britain, an early Back-to-Nature movement that anticipated modern environmentalism was advocated by intellectuals such as John Ruskin, William Morris and Edward Carpenter, who were all against consumerism, pollution and other activities that were harmful to the natural world. Their ideas also inspired various proto-environmental groups in the UK, such as the Commons Preservation Society, the Kyrle Society, the Royal Society for the Protection of Birds and the Garden city movement, as well as encouraging the Socialist League and The Clarion movement to advocate measures of nature conservation. In the United States, the beginnings of an environmental movement can be traced as far back as 1739, though it was not called environmentalism and was still considered conservation until the 1950s. Benjamin Franklin and other Philadelphia residents, citing public rights, petitioned the Pennsylvania Assembly to stop waste dumping and remove tanneries from Philadelphias commercial district. The US movement expanded in the 1800s, out of concerns for protecting the natural resources of the West, with individuals such as John Muir and Henry David Thoreau making key philosophical contributions. Thoreau was interested in peoples relationship with nature and studied this by living close to nature in a simple life. He published his experiences in the book Walden, which argues that people should become intimately close with nature. Muir came to believe in natures inherent right, especially after spending time hiking in Yosemite Valley and studying both the ecology and geology. He successfully lobbied congress to form Yosemite National Park and went on to set up the Sierra Club. The conservationist principles as well as the belief in an inherent right of nature were to become the bedrock of modern environmentalism. In the 20th century, environmental ideas continued to grow in popularity and recognition. Efforts were starting to be made to save some wildlife, particularly the American Bison. The death of the last Passenger Pigeon as well as the endangerment of the American Bison helped to focus the minds of conservationists and popularize their concerns. In 1916 the National Park Service was founded by US President Woodrow Wilson. In 1949, A Sand County Almanac by Aldo Leopold was published. It explained Leopolds belief that humankind should have moral respect for the environment and that it is unethical to harm it. The book is sometimes called the most influential book on conservation. Throughout the 1950s, 1960s, 1970s and beyond, photography was used to enhance public awareness of the need for protecting land and recruiting members to environmental organizations. David Brower, Ansel Adams and Nancy Newhall created the Sierra Club Exhibit Format Series, which helped raise public environmental awareness and brought a rapidly increasing flood of new members to the Sierra Club and to the environmental movement in general. This Is Dinosaur edited by Wallace Stegner with photographs by Martin Litton and Philip Hyde prevented the building of dams within Dinosaur National Monument by becoming part of a new kind of activism called environmentalism that combined the conservationist ideals of Thoreau, Leopold and Muir with hard-hitting advertising, lobbying, book distribution, letter writing campaigns, and more. The powerful use of photography in addition to the written word for conservation dated back to the creation of Yosemite National Park, when photographs convinced Ab raham Lincoln to preserve the beautiful glacier carved landscape for all time. The Sierra Club Exhibit Format Series galvanized public opposition to building dams in the Grand Canyon and protected many other national treasures. The Sierra Club often led a coalition of many environmental groups including the Wilderness Society and many others. After a focus on preserving wilderness in the 1950s and 1960s, the Sierra Club and other groups broadened their focus to include such issues as air and water pollution, population control, and curbing the exploitation of natural resources. In 1962, Silent Spring by American biologist Rachel Carson was published. The book cataloged the environmental impacts of the indiscriminate spraying of DDT in the US and questioned the logic of releasing large amounts of chemicals into the environment without fully understanding their effects on ecology or human health. The book suggested that DDT and other pesticides may cause cancer and that their agricultural use was a threat to wildlife, particularly birds. The resulting public concern led to the creation of the United States Environmental Protection Agency in 1970 which subsequently banned the agricultural use of DDT in the US in 1972. The limited use of DDT in disease vector control continues to this day in certain parts of the world and remains controversial. The books legacy was to produce a far greater awareness of environmental issues and interest into how people affect the environment. With this new interest in environment came interest in problems such as air pollution a nd petroleum spills, and environmental interest grew. New pressure groups formed, notably Greenpeace and Friends of the Earth. In the 1970s, the Chipko movement was formed in India; influenced by Mohandas Gandhi, they set up peaceful resistance to deforestation by literally hugging trees (leading to the term tree huggers). Their peaceful methods of protest and slogan ecology is permanent economy were very influential. By the mid-1970s, many felt that people were on the edge of environmental catastrophe. The Back-to-the-land movement started to form and ideas of environmental ethics joined with anti-Vietnam War sentiments and other political issues. These individuals lived outside normal society and started to take on some of the more radical environmental theories such as deep ecology. Around this time more mainstream environmentalism was starting to show force with the signing of the Endangered Species Act in 1973 and the formation of CITES in 1975. In 1979, James Lovelock, a former NASA scientist, published Gaia: A new look at life on Earth, which put forth the Gaia Hypothesis; it proposes that life on Earth can be understood as a single organism. This became an important part of the Deep Green ideology. Throughout the rest of the history of environmentalism there has been debate and argument between more radical followers of this Deep Green ideology and more mainstream environmentalists. Environmentalism has also changed to deal with new issues such as global warming and genetic engineering. History of the Orchid Hotel EVOLUTION OF ORCHID HOTEL ORGANISATION STRUCTURE Official Name The Orchid five-star ECOTEL ® hotel Category Five-star hotel Location Vile Parle (East), Mumbai, India Opening Date 27 September 1997 Flagship Company Kamat Hotels (India) Limited Rooms 245 Guests 700 Certification ECOTEL ® ISO 2001 and ISO 14001 International Awards 51 Uniqueness Asias first five-star ECOTEL ® hotel The Orchid Hotel, Mumbai, is a deluxe 245-room, five-star hotel. It accommodates 700 guests for receptions and banqueting, and is adjacent to Mumbais domestic and international airport. Having won 51 international awards, The Orchid is a pioneering eco-friendly hotel, and the ISO 14001 certification reflects its concerns for the environment. The property is part of the HRAWI Hotel Group. The Orchid is located in the heart of Mumbai. Its facilities include spacious guest rooms, four charming restaurants, a business centre, meeting rooms, an elaborately equipped fitness club and spa, and an indoor swimming pool. Transparency is another advantage offered by The Orchid. The express check out is enabled by the interactive television installed in each room, which lets guests check their room bills, and place orders and messages. World room Connect allows guests to use the internet by simply plugging in and starting work. Green account The Orchid won the ECOTEL ® Award for its eco-friendly environment. Guests can earn credit points on all expenses incurred during their stay, which can be accumulated to redeem rewards such as holiday packages or gifts. The credit points can also be donated to the green account which supports several eco-friendly causes supported by The Orchid. Eco-rooms The Orchid has five types of room: the deluxe, executive, club prive room and suite, the orchid suite, and the presidential suite. Each room is eco-friendly and includes imported anti-allergy and odour-free carpets, discreet use of wood, paper and plastic, cloth shopping bags, and newspapers and laundry delivered in cane baskets. Coat hangers are made from pressed particle boards, and pens and pencils are made out of recycled cardboard, reprocessed plastic and scrap wood. Hand-crafted, rubber-soled reed slippers are available in the room, as are healthy potted plants instead of cut flowers, a recycle bin and bedside eco button to save energy. The bedside eco button helps guests to save energy and reduce the room bill, and earns the guest a certificate for participation in energy saving. Each guest can also save energy by the discreet use of the key card system. Business enclave Business guests are catered for by the business enclave at the lobby, and the brightly coloured boardrooms in jade, opal and amber. Built with a soundproof surrounding, each room can be used for either meeting or dining. Banqueting facilities are offered as chambers, senates and cascades suitable for seminars, training, residential conferences, product launches and cocktail evenings. EVOLUTION FROM KAMATH BRAND It all started when Late Mr. Venkatesh Krishna Kamat opened a small restaurant at Mazgaon followed by Krishna Bhawan in Mumbais Null Bazaar and from then onwards, there was no looking back for him, adding various landmarks in the city consistently. Kamat Hotels (India), a public listed company, signed a contract with the management of Plaza Hotels Private for a period of 30 years. This facilitated Kamat Hotels to run and upgrade the Kamat Plaza, a four-star hotel near the Santacruz Airport, with effect from 1 April 1994. Kamat Hotels hired the services of architect DM Upasni and hotel interior designer Lynn Wilson. The Kamat Plaza, famed for meeting the needs of international business travellers, and came to be known as The Orchid. It opened to the public on the eve of World Tourism Day, on 27 September 1997. In Asia, The Orchid Hotel Ecotel, Mumbai, was the first to receive the Ecotel certification. Both The Orchid An Ecotel Hotel and VITS have consistent past performance in terms of being in the top three hotels in the city of Mumbai in the respective category in terms of average revenue per room. The flagship hotel The Orchid An Ecotel Hotel has consistently been in the top 5 hotels in all categories in Mumbai in terms of Rev PAR (Revenue per available room). The Orchid was awarded the prestigious ECOTEL ® certification by HVS Eco Services, USA. It also won the Green Globe Award from World Travel Mart in London in 1998, the Green Globe Achievement Award in 2000, the Dr MS Swaminathan Award for environmental protection, the Environment Policy Award 2000 in London, and International Certification from HVS ECO Services of 5 Globe ECOTEL ® status in May 1997 and December 2000. The Orchid received its ISO 14001 Certification on 24 May 2001. VISION MISSION:- To make Kamat Hotels (India) Ltd one of the top three listed hotel companies by earnings by 2015 in India Plan to achieve this? Expansion of brands through self-owned and Management/Franchisee routes Grow in virgin territories where the level of competition is low and market is not tapped to its potential. Merge with smaller hotel chains and grow through acquisition. The man behind the vision: From a humble beginning as a small time restaurant owner to a Chairman and Managing Director, Vithal Kamats journey has definitely been long and arduous. When thirty-five years back, a young lad barely in his teens joined the family restaurant business, not many would have predicted the phenomenal rise of this easy-going man. His rustic charm along with his street-smart acumen and a drive to succeed has made him achieve what he has set out to and is a guiding force. Mr. Vithal V. Kamat He is a visiting faculty of various catering colleges and management institutes like NMIMS, Symbiosis etc. He was felicitated as the best CEO and received a special Indian Express Editors Choice Award for promoting eco-tourism and supporting the healthy cause of environment. Future Plans Having pioneered the Ecotel revolution in the country, Mr. Vithal V. Kamat is all set to transform the hospitality industry in the country with his future projects and is eyeing international markets. PROJECTS UNDER IMPLEMENTATION:- Expansion Projects: Long Term Agreements with OTDC The Company has signed two lease agreements with Orissa Tourism Development Corporation (OTDC) during the year, on completion of successful bidding process and took possession of Mahodadhi Niwas at Puri and Eco Resort at Ramchandi, near Sun Temple at Konark. The project work is in progress and likely to be completed soon. Lease Agreement for Palace at Parikud, Orissa The Company has also acquired, on long term lease basis, Parikud Palace in Orissa for eco- tourism and environmental study for Chilika Lake.   MANAGEMENT CONTRACTS The Company has entered into management contracts and arrangements for providing technical consultancy. The new contracts includesKonark. The project work is in progress and likely to be completed soon. NIRMALAYA COMPOSTING PROJECT Every year Mumbai celebrates Ganesh Utsav a festival honouring the deity Ganpati with great fervour. At the end of the ten-day festival, the idols are usually immersed in the lakes, creeks or the ocean. Along with the idol, are immersed various offerings, which include flowers, garlands and the dà ©cor. The Orchid took the initiative of helping to minimise the damage to our water sources by conducting a project whereby these offerings can be converted into organic manure instead of being dumped directly into the sea. The Orchid, in association with the Brihanmumbai Municipal Corporation conducted a vermicomposting project of these floral offerings, commonly known as Nirmalaya. This involved collection of floral offerings made during the festive season, composting and creating organic manure. This was then distributed to interested ALMs. Dr. Sangole and Mrs. Sangole of the Pestom Sagar ALM association guided us through the initial process. All-in-all, about 200 tonnes of Nirmalaya was collected and consequently placed in vermiculture pits in a space at the Gorai landfill site provided by the BMC. The Orchid also distributed pamphlets to all the Ganesh Utsav Mandals (stalls) and on the beaches during the immersions extolling all to segregate waste and place the same in the Nirmalaya Kalash. Anti plastic bag campaign Plastic bags of 20 microns and less were creating a serious environmental hazard in the city of Mumbai. It was found that these plastic bags, which were ubiquitous in Mumbai, were choking the drains all over the city. This led to serious flooding problems during the monsoons, and major parts of this city would remain submerged for days on end due to this. Hence the Municipal Corporation of Greater Mumbai decided to tackle this problem on a war footing. The Municipal Corporation of Greater Mumbai had from 15th August 2000 banned the use of plastic bags less than 20 microns. It had been publicized by the MCGM that the manufacture, recycling, possession and use of such prohibited bags are a serious offence. Under Section 390 and 394 of Municipal Corporation Act the Traders, Distributors and users can be fined upto Rs. 2000/- for each offence. Also the Shop/Trade Licenses can be cancelled. The manufacturers of these prohibited plastic bags can be fined upto Rs. One lakh and/or imprisoned upto 5 years. The Orchid An Ecotel Hotel, supporting the noble cause of the Municipal Corporations ban on plastic bag had launched an inter-school competition wherein the schools would collect the old plastic bags from their homes and neighborhoods in return of which we would give them a cloth bag. The school collecting the highest average number of bags per child was to be invited to The Orchid for a felicitation followed by Dinner. We sent the concept to 250 schools in Mumbai. We received an overwhelming response from schools who welcomed this initiative of ours with open arms. For this purpose, to coincide with Teachers Day, which falls on 5th September 2000, we also released advertisements in various leading newspapers of Mumbai. The students took the campaign out to their homes and neighborhoods and as a result the awareness about the effects of plastic was spread by word of mouth to 7.8 million citizens of Mumbai. As the campaign made news headlines and was also actively carried by the television news channels the effect of the reach cannot be imagined! Thus a small effort on our part actually made big strides for the environment. The resultà ¢Ã¢â€š ¬Ã‚ ¦? 43 schools covering 80,000 students, Collected 750 kgs of used plastic bags (Approximately 3000 plastic bags of 20 microns and below make 1 kg) Today, Mumbai has 4.5 million square feet less of thin plastic to worry about! VISSION MISSION:- To make Kamat Hotels (India) Ltd one of the top three listed hotel companies by earnings by 2015 in India Plan to achieve this? Expansion of brands through self-owned and Management/Franchisee routes Grow in virgin territories where the level of competition is low and market is not tapped to its potential. Merge with smaller hotel chains and grow through acquisition. The man behind the vision: From a humble beginning as a small time restaurant owner to a Chairman and Managing Director, Vithal Kamats journey has definitely been long and arduous. When thirty-five years back, a young lad barely in his teens joined the family restaurant business, not many would have predicted the phenomenal rise of this easy-going man. His rustic charm along with his street-smart acumen and a drive to succeed has made him achieve what he has set out to and is a guiding force. Mr. Vithal V. Kamat He is a visiting faculty of various catering colleges and management institutes like NMIMS, Symbiosis etc. He was felicitated as the best CEO and received a special Indian Express Editors Choice Award for promoting eco-tourism and supporting the healthy cause of environment. Future Plans Having pioneered the Ecotel revolution in the country, Mr. Vithal V. Kamat is all set to transform the hospitality industry in the country with his future projects and is eyeing international markets. PROJECTS UNDER IMPLEMENTATION:- Expansion Projects: Long Term Agreements with OTDC The Company has signed two lease agreements with Orissa Tourism Development Corporation (OTDC) during the year, on completion of successful bidding process and took possession of Mahodadhi Niwas at Puri and Eco Resort at Ramchandi, near Sun Temple at Konark. The project work is in progress and likely to be completed soon. Lease Agreement for Palace at Parikud, Orissa The Company has also acquired, on long term lease basis, Parikud Palace in Orissa for eco- tourism and environmental study for Chilika Lake.   MANAGEMENT CONTRACTS The Company has entered into management contracts and arrangements for providing technical consultancy. The new contracts includesKonark. The project work is in progress and likely to be completed soon. VISSION MISSION:- NIRMALAYA COMPOSTING PROJECT Every year Mumbai celebrates Ganesh Utsav a festival honouring the deity Ganpati with great fervour. At the end of the ten-day festival, the idols are usually immersed in the lakes, creeks or the ocean. Along with the idol, are immersed various offerings, which include flowers, garlands and the dà ©cor. The Orchid took the initiative of helping to minimise the damage to our water sources by conducting a project whereby these offerings can be converted into organic manure instead of being dumped directly into the sea. The Orchid, in association with the Brihanmumbai Municipal Corporation conducted a vermicomposting project of these floral offerings, commonly known as Nirmalaya. This involved collection of floral offerings made during the festive season, composting and creating organic manure. This was then distributed to interested ALMs. Dr. Sangole and Mrs. Sangole of the Pestom Sagar ALM association guided us through the initial process. All-in-all, about 200 tonnes of Nirmalaya w as collected and consequently placed in vermiculture pits in a space at the Gorai landfill site provided by the BMC. The Orchid also distributed pamphlets to all the Ganesh Utsav Mandals (stalls) and on the beaches during the immersions extolling all to segregate waste and place the same in the Nirmalaya Kalash. Anti plastic bag campaign Plastic bags of 20 microns and less were creating a serious environmental hazard in the city of Mumbai. It was found that these plastic bags, which were ubiquitous in Mumbai, were choking the drains all over the city. This led to serious flooding problems during the monsoons, and major parts of this city would remain submerged for days on end due to this. Hence the Municipal Corporation of Greater Mumbai decided to tackle this problem on a war footing. The Municipal Corporation of Greater Mumbai had from 15th August 2000 banned the use of plastic bags less than 20 microns. It had been publicized by the MCGM that the manufacture, recycling, possession and use of such prohibited bags are a serious offence. Under Section 390 and 394 of Municipal Corporation Act the Traders, Distributors and users can be fined upto Rs. 2000/- for each offence. Also the Shop/Trade Licenses can be cancelled. The manufacturers of these prohibited plastic bags can be fined upto Rs. One lakh and/or imprisoned upto 5 years. The Orchid An Ecotel Hotel, supporting the noble cause of the Municipal Corporations ban on plastic bag had launched an inter-school competition wherein the schools would collect the old plastic bags from their homes and neighborhoods in return of which we would give them a cloth bag. The school collecting the highest average number of bags per child was to be invited to The Orchid for a felicitation followed by Dinner. We sent the concept to 250 schools in Mumbai. We received an overwhelming response from schools who welcomed this initiative of ours with open arms. For this purpose, to coincide with Teachers Day, which falls on 5th September 2000, we also released advertisements in various leading newspapers of Mumbai. The students took the campaign out to their homes and neighborhoods and as a result the awareness about the effects of plastic was spread by word of mouth to 7.8 million citizens of Mumbai. As the campaign made news headlines and was also actively carried by the television news channels the effect of the reach cannot be imagined! Thus a small effort on our part actually made big strides for the environment. The resultà ¢Ã¢â€š ¬Ã‚ ¦? 43 schools covering 80,000 students, Collected 750 kgs of used plastic bags (Approximately 3000 plastic bags of 20 microns and below make 1 kg) Today, Mumbai has 4.5 million square feet less of thin plastic to worry about!

Coca Cola Essay -- Business and Management Studies

Coca Cola This essay is regarding the most famous soft drink in the world Coca Cola. Coca Cola was invented by Dr. John Pemberton on May 1886. Pemberton mixed the combination of lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub to make the beverage. As time goes by, Coca Cola company has already become the world’s largest company and the leader of soft drink producers. Why the company did so successful over one hundred years? Besides the reason that the product is very tasty, another important reason is the company’s marketing strategy. The 4 ‘P’s (i.e. product, price, place, promotion) will be talked about as following. PRODUCT The Coca Cola Company has almost 400 brands of beverage. It markets four of the world's top five soft drink brands (Classic, Sprite etc). Consumers in nearly 200 countries enjoy The Coca Cola company’s products every day. The original and the best sell brand is Classic. It probably is the most people’s first choice. However, The Company does not rely on solely brand; it is keep developing new brand to satisfy consumer’s need. For instance, in response to the burgeoning popularity of low-carbohydrate diet, Coca Cola developed a low-carbohydrate alternative to Coke classic, which is called Coca Cola C2. It went on sale in Canada in August 2004. Brand recognition is also important. Coca Cola uses white text on a red background, with the words being quite bold. It is really attract consumers. There are varieties types of packaging available, such as 2 L bottle package, 1 L bottle package 24 can package, 12 can package and 8can package etc. Usually, most 1 L bottle packages are sold in vending machine. PRICE Coca cola is based on adaptive pricing strategy. It allow different stores set different prices. It also uses odd pricing strategy. For example, a 24-can package of Coke classic is $8.99 rather than $9.00. 2L Coke classic is $0.99, and so on. Sometimes, Coke offers special prices, like if customers buy three 12-can packages Coke for only $10.00. Coca Cola can creates low price, because it recycles the used cans, and has high-tech production line with massive production. PROMOTION Coca cola has some impressive advertising on TV. And, there is some contests for customers. For example, the company set a couple of million prize, after customers purchased Coke, the... ... as original one. The price of the Coke product may keep constant, even though the Coca Cola company will face inflation problem. In the mean time, the high-tech producing line should take over old one, and reduce the cost as low as possible, then, using cost-oriented pricing strategy. It will let Coke classic’s price more competitive to appeal my target market. I will make the promotion in happy and peaceful style. Sports can also used in promotion, for example, young adultsÂ’ favorite sport- hockey. With the increasing young adults’ population, I will use intensive distribution, and put Coke classic into as many place connected with young adults as possible such as restaurant, bars, and postsecondary school, and so on. It is possible to gain more Market share. WORKS CITED Statistics Canada Home Page. 28 July 2004. Statistics Canada’s Internet Site. 9 October 2004 . Coca Cola Home Page. 2003. The Coca Cola Company. 9 October 2004 The Beverage Net Work Home Page. â€Å"Beverage Digest/Maxwell Ranks U.S. Soft Drink Industry for 2003.† 4 March 2004. BevNET.com, Inc. 9 October 2004. < http://www.bevnet.com/news/2004/03-04-2004-bevdigest_maxwell_2003.asp>.

DIDLS Breakdown

Language, and Syntax use diction to find tone. Use imagery, details, language and syntax to support tone. TONE Author's attitude toward the subject, toward himself, or toward the audience. DICTION Adjectives, nouns, verbs, adverbs, negative words, positive words, synonyms, contrast. Look at the words that Jump out at you – Evaluate only those words to find tone Also look at: Colloquial (Slang) Old-Fashioned Informal (Conversational) Formal (Literary) Connotative (Suggestive meaning) Denotative (Exact meaning) Concrete (Specific) Abstract (General or Conceptual)Euphonious (Pleasant Sounding) Cacophonous (Harsh sounding) Monosyllabic (One syllable) Polysyllabic (More than one syllable) Describe diction (choice of words) by considering the following: 1. Words can be monosyllabic (one syllable in length) or polysyllabic (more than one syllable in length). The higher the ratio of polysyllabic words, the more difficult the content. 2. Words can be mainly colloquial (slang), informal (conversational), formal (literary) or old-fashioned. 3. Words can be mainly denotative (containing an exact meaning, e. G. , dress) or connotative (contacting suggested meaning, e. G. , gown) 4.Words can be incorrect (specific) or abstract (general or conceptual). 5. Words can euphonious (pleasant sounding, e. G. , languid, murmur) or cacophonous (harsh sound, e. G. , raucous, croak). IMAGERY Creates a vivid picture and appeals to the senses Alliteration repetition of consonant sounds at the start of a word Assonance repetition of vowel sounds in the middle of a word Moths cough and drop wings Consonance repetition of consonant sounds in the middle of a word The man has kin in Spain Onomatopoeia writing sounds as words The clock went tick tock Simile a direct comparison of unlike things using like or as Her hair is like a rat's nestMetaphor a direct comparison of unlike things The man's suit is a rainbow Hyperbole a deliberate exaggeration for effect I'd die for a piece of candy U nderstatement represents something as less than it is A million dollars is okay Personification attributing human qualities to inhuman objects The teapot cried for water Metonymy word exchanged for another closely associated with it Uncle Sam wants you! Pun play on words – Uses words with multiple meanings Shoes menders mend soles. Symbol something that represents/stands for something else the American Flag Analogy comparing two things that have at least one thing in commonWhy is the sentence length effective? 2. Examine sentence beginnings. Is there a good variety or does a patterning emerge? 3. Examine the arrangement of ideas in a sentence. Are they set out in a special way for a purpose? 4. Examine the arrangement of ideas in a paragraph. Is there evidence of any pattern or structure? 5. Examine the sentence patterns. Some elements to consider are listed below: a. A declarative (assertive) sentence makes a statement: e. G. , The king is sick. B. An imperative sentence giv es a command: e. G. , Stand up. C. An interrogative sentence asks a question: e. G. , Is the king sick? D. Makes an exclamation: e. G. , The king is dead! E.An exclamatory sentence A simple sentence contains A compound sentence contains two independent clauses Joined by a coordinate conjunction (and, but, or) or by a semicolon: e. G. , The singer bowed to the audience, but she sang no encores. G. A complex sentence contains an independent clause and one or more subordinate clauses: e. G. , You said that you would tell the truth. H. A compound-complex sentence contains two or more principal lasses and one or more subordinate clauses: e. G. , The singer bowed while the audience applauded, but she sang no encores. I. A loose sentence makes complete sense if brought to a close before the actual ending: e. G. , We reached Edmonton/that morning/after a turbulent flight/and some exciting experiences.A periodic sentence makes sense only when the end of the sentence is reached: e. G. , That morning, after a turbulent flight and some exciting experiences, we reached Edmonton. K. In a balanced sentence, the phrases or clauses balance each other by virtue or their likeness of structure, meaning, or length: e. . , He make me to lie down in green pastures; he leaders me beside the still waters. Natural order of a sentence involves constructing a sentence so the subject comes before the predicate: e. G. , Oranges grow in California. M. Inverted order of a sentence (sentence inversion) involves constructing a sentence so that the predicate comes before the subject: e. G. , In California grow oranges.This is a device in which normal sentence patterns are reverse to create an emphatic or rhythmic effect. N. Split order of a sentence divides the predicate into two parts with the subject coming in the middle: e. . , In California oranges grow. O. Juxtaposition is a poetic and rhetorical device in which normally unassociated ideas, words, or phrases are placed next to one another creating an effect of surprise and wit: e. G. , â€Å"The apparition of these faces in the crowd:' Petals on a wet, black bough† (â€Å"In a Station of the Metro† by Ezra Pound) p. Parallel structure (parallelism) refers to a grammatical or structural similarity between sentences or parts of a sentence.It involves an arrangement of words, phrases, sentences, and paragraphs so that elements of equal importance are equally developed and minimally phrased: e. G. , He was walking, running, and Jumping for Joy. Q. Repetition is a device in which words, sounds, and ideas are used more than once to enhance rhythm and create emphasis: e. G. , â€Å"†¦ Government of the people, by the people, for the people, shall not perish from the earth† (â€Å"Address at Gettysburg† by Abraham Lincoln) r. A rhetorical question is a question that expects no answer. It is used to draw attention too point that is generally stronger than a direct statement: e. G. , If Mr†¦ Force is always fair, as you have said, why did he refuse to listen to Mrs†¦ Baldwin arguments?

Of Mice And Men †Plans that go wrong Essay

In this essay, I will be examining how and why plans go wrong in â€Å"Of Mice and Men† by John Steinbeck, and I will also be looking at the other themes in the book. These themes include friendship, loneliness and the fragility of people’s dreams. The novel’s title comes from a poem by Robert Burns called â€Å"To A Mouse†. The chosen title fits in well with the theme of how fragile dreams are, and Burns shows how the plans of men are no more secure than those of the mouse, which is the message that Steinbeck is tries to portray throughout the book. Most of the characters in the novel have dreams or ambitions that are often kept secret to begin with. Curley’s wife was desperate to finally tell someone about her dreams, and it is ironic that is was Lennie that she confided in, who appeared to have no interest in what she has to say, and was in his own dream world. This is proven when Curley’s wife is midway telling Lennie about her dream, and Lennie is thinking about the puppy he has accidentally killed and says, â€Å"Maybe if I took this pup out and thrown him away, George would never know.† He has his mind on other things. Most of the characters experience loneliness, and they have different ways of dealing with it. For George and Lennie, they have each other, for Candy he has his dog, for Crooks it is his pride, and Curley’s wife combats it by flirting with all the workers. George and Lennie’s dream is to own a small ranch where they can live and work for themselves â€Å"an’ live off the fatta the lan'†, as Lennie says. Their dream is of independence and self-sufficiency. We are told each time the â€Å"dream† is mentioned, that ordinary ranch workers â€Å"are the loneliest guys in the world† and the pattern they follow is work, blow their money gambling or at the â€Å"cat house† and then going back to work. George however says â€Å"with us it aint like that. We got a future†, which shows that because of the friendship that he and Lennie share, they are able to plan for the future and they depend on each other. Lennie is particularly excited about him being able to â€Å"tend the rabbits† and this I think is why Lennie is so excited about the dream, because he gets responsibility to look after the animals which is his passion. George uses Lennie’s dream of tending the rabbits as a threat, for example if Lennie â€Å"does another bad thing†, George threatens to not let them tend the rabbits on their ranch. To begin with, the dream is strictly between Lennie and George. George says â€Å"we’d belong there† which shows that he needs to feel a sense of belonging which owning your own property can bring. When Candy hears of the dream, he also wants to join it. Candy is a character in the book that is also lonely. Since the shooting of his dog, Candy has lost his only companion, and by joining them in the dream, he has a chance for dignity, independence and freedom as well as company in his old age. We can tell that Candy feels very strongly about this, because Steinbeck tells us â€Å"his eyes were full of wonder† at the prospect. He is also willing to put â€Å"three hundred an’ fifty bucks† into the buying of the ranch, which brings the dream all the more closer and more reachable for Lennie and George. It all goes wrong however, when Lennie’s childlike obsession for â€Å"petting† things goes out of hand, and he ends up killing Curley’s wife. Curley’s wife in pursuit of company leads her to Lennie. She pours out her pent up frustration of her unrealised dreams and ambitions. When she realises Lennie isn’t taking much interest, she lets him feel her hair. Lennie being Lennie strokes harder and harder even though Curley’s wife begs him to stop. As we already know from the book, Lennie gets confused very easily and panics. When he felt Curley’s wife struggling, â€Å"Lennie was in panic† which shows us that Lennie cannot understand what he should do, and believes that putting his hand over â€Å"her mouth and nose† is the right thing to do to stop her screaming. This shows us that Lennie is not rational. As she struggled to get out of his grasp he accidentally broke her neck. Lennie then ran off to his hiding place where he was told to go if he ever did a ‘bad thing.’ When Curley discovers his wife’s body, he runs after Lennie with a mob including George. George realises that if the mob catches Lennie, he will be lynched for the murder of a woman, and feels that it is much more painless for George to kill him himself. This also shows us the attitude of the time in that part of America. The police will not be involved, as the company is driven on revenge. This is the end of the great dream that George had manufactured, all gone in the wink of an eye. All the anticipation for the life they might of had is gone. Candy shows that he is still willing to carry out the dream when he says â€Å"You an’ me can go there an’ live nice can’t we George?† This twist in the plot relates back to the title of the novel, where it says how easily plans can go wrong. I feel Curley’s wife is the most despairing and lonely character in the book. She has no friends, no future, no respect and she doesn’t even deserve a name. She is just called â€Å"Curley’s wife†. I feel sorry for her because, all she wants is someone to talk to, to converse with, and in her mind the only way she can do this is by flaunting herself to the men just to get noticed. This leads her to be perceived as a ‘tart’ by the men, and they think she has â€Å"got the eye† on all of them. I think she represents absolute loneliness and desperation to achieve something better in life. The only reason she parades herself is to get attention. She believes that ‘ain’t none of them cares how I gotta live.’ This is in fact true, because no one in the book cares about her or how she feels not even her husband, which must be very depressing for her. This situation leads her to become frustrated and she lets it all out during a conversation with Crooks, Lennie and Candy. She ‘flared up’ and started to pour out her feelings about how she doesn’t like her husband and begins to pick on and threaten Crooks to make her feel powerful and tells him â€Å"I could get you strung up on a tree so easy it aint even funny†. This incident really gives us an insight on how unhappy and bitter she is with her life. Her marriage to Curley was an attempt to escape her solitary life. In fact it has only made it worse. Curley holds no respect for his wife and regards her as a trophy. His insecure feelings towards his wife, forces her into flirting with the other ranchers. Her visits to find Curley are only there so that she can speak to somebody, but none of them seem to realise this and instead regard her as a hussy. In conclusion, I think that â€Å"Of Mice And Men† is very appropriate to life, because dreams and ambitions are fragile, and can easily be lost. Even the best plans depend on lots of factors that can go wrong. I do however think that things could have turned out differently. If Curley had only a little respect for his wife, and gave her the love and affection that she needed, she would not have had to gone to Lennie to tell him her problems, and her death could have been prevented. I do think that George did the right thing at the end of the book, and Slim understood this as he said â€Å"You hadda, George. I swear you hadda.† Lennie would have only been more confused if he would have had to answer endless questions about the death of Curley’s wife. We can tell how much affection George felt for Lennie, because before he died, he left Lennie with the vision of their dream, and tells him that â€Å"Ever’body gonna be nice to you. Aint gonna be no more trouble.† I think on the basis of this novel, Steinbeck’s views are quite pessimistic in the fact that not everybody thinks that dreams are so easily lost. We can tell that Steinbeck appreciates nature and the beauty of it though, because of the many references to it. For example before Lennie dies, he describes â€Å"the deep green pool† and â€Å"the hilltops were rosy†. It is almost as if he believes that whatever mankind may do, nature will always be there.

Google N-gram Viewer

Google N-gram Viewer Google N-gram Viewer Google N-gram Viewer By Maeve Maddox I’ve just discovered an online time suck that is not only addictive to the language lover, but a source of writerly ideas. It’s the Google N-gram Viewer. N-grams are drawn from a text or speech corpus that shows how the frequency of a word or phrase changes over time. The corpus for the Google N-gram Viewer is a database of more than five million digitized books published between 1500 and 2008. The GNV holds an intrinsic interest for me because I write about language, but it is also of value to me as a writer of historical fiction. It’s a means of catching anachronistic vocabulary in a story set in the past. Another use of the GNV databasealso of value to writers- is to get a notion of changes in cultural values as reflected in published materials. In her article about the negative consequence of the modern worship of individualism, Emily Esfahani Smith uses the GNV to plot the decline of words and phrases associated with community, religious attitudes and responsibility to others. She observes that in the 1920s, words like give and benevolence began to decline, while words like get and acquisition began to climb. I did a search of my own on some words and phrases. The dreary vulgarities that appear so much on Facebook began to soar from the 1960s to the present. The phrase â€Å"do your duty† began a precipitous plunge in 1920. Think, The Great Gatsby. The Smith article refers to the theories of sociologist Emile Durkheim. He found a link between the cult of individualism and the social alienation that leads to unhappiness and suicide. According to Durkheim, cutting oneself off from traditional restraints and norms of behavior in quest of individual freedom results in depression and social decay. Ironically, the quest for self-empowerment leads to a sense of powerlessness. Are these ideas reflected in the GNV? They seem to be. The word empowerment flies straight up on the chart from 1980 to the present. The word powerlessness shows a pretty straight climb from 1960. The phrase, â€Å"I do not like anyone† climbs steeply from 1980. The phrase â€Å"not worth living† gathers speed in 1960. In addition to words and phrases, you can enter proper names and book titles, but entries containing more than five words will not work. Contractions won’t work either. Note: The word engram is a term used in neuropsychology. Engram: a memory-trace; a permanent and heritable physical change in the nerve tissue of the brain, posited to account for the existence of memory. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:30 Religious Terms You Should Know50 Types of PropagandaMankind vs. Humankind

Response Essay Sample on #8220;My Career Path to Accounting#8221;

Response Essay Sample on #8220;My Career Path to Accounting#8221; Career Path for Accounting Studies It is always so hard to give the exact number of people who have majored in accounting, but one thing that I know is that the demography is very wide and large. This is because they have different reasons for majoring in this career path. The most common reason to all people is because accounting is a marketable career and they merely want to find a job. The number of people majoring in this field is growing immensely and the most important thing is to consider the main reason of joining this profession. Some people will claim that when they were in high school, this was their best subject and they loved it and so they will need to major in it. I believe the best reason for majoring in accounting is because it has wide varieties of career path that one can major in. People should understand that this field is not all about debits and credits. It is more of a communicating language in the world of business and this is why many chief executive officers hold a degree in this field. In t he day today life it is usually one of the most common undergraduate degree programs. The most important thing is to make certain that all of the people who are in this profession understand business and that is why many people who have ventured in accounting always have considerations for such posts. The most interesting part of this career choice is that most of the time the people who venture into it will always have the best job positions waiting for them because many people always have a notion that it is a difficult discipline. The employment opportunities are abounding for the graduates majoring in accounting. The government figures shows that at least 1.2 million of jobs are held by accountants every year. According to the Feldmann, 2009 and also the survey done by the Institute of Certified Public Accountants (AICPA, 2000) the graduates are declining but after revisiting their research in the year 2005, it reflected an increase in number of the accountant graduates. This ha s become a relief to many accounting recruiters. According to the 2007 Employment dynamics and growth expectations (EDGE) 57% of the hiring managers have a difficulty when hiring qualified staff. This call for a necessity of accounting graduates, which fortunately is increasing day after the other as the business enterprises increase. After attaining a degree in this sector, most of the students always opt to become public accountants as the first career choice. The choice of either taking job as a private accountant depended on the fact that they had to make choices among the salary values offered to them. None of them like to work in the non profit organizations. They also venture to work in a CPA company because this will give them an opportunity to venture in areas that they want to experience especially in the write up sector and auditing. This will offer them the necessary experience and that is one of the things that have invigorated so many students in venturing in the public sector option. One may also opt to venture in the private sector which is immensely lucrative. Some of the student will always like to work for the company which is rising up in this sector, but this will be determined by the level of research one is willing to do. This will give them a chance to grow and nurture their career paths in different sectors. I would advise the graduates to incline towards the public sector especially the government and non profitable sector which will provide them with the best job security even if the salary is low. There are several things that an accountant can do after they have completed their undergraduate degree. One can choose to specialize in different areas of this field, but most of all have the kind of skills that can enable them in doing so. One of the areas that is very common for people who have done accounting. Auditing is one of the areas that one can venture in. It is one of the basic areas that people have chosen to build their careers in. This kind of job involves checking of ledgers and financial statements for an organization so as to determine if they are making losses and are they spending the cash that has been allocated to them accordingly. In the era that we are in today, the work of this nature has been automated and mostly they just need to key in the values accordingly and they are going to get the right kind of statement. They ensure that the values that are presented are for the financial year contains the right values. Accounting career paths are very varied and this is why many a times one has to consider the path that they want take. Many people after they have cleared school do not have an impression where to flinch their careers but the many options have in these career paths that can be taken. Book keeping is another thing that they can do. These are the people who keep records of invoices, payments and other revenue coming for a company or an individual. In many cases they will always want to venture in this area accordingly. Another area, which they would venture in is becoming general accountants. This is almost the same to a book keeper, but they make accruals and the necessary adjustments in the accounting records. In the large organizations, they are usually placed in departments like human resources department dealing with the payment of the staff. Another area is when one becomes a controller. These are the people who are responsible for the accounting department. They usually work in the public sector but also venture in the private sector and they are usually in charge of cash flow for the organization. For one to reach to such a position, one must work and put a lot of determination in the work that they do. The other job, which is available for them is becoming a forensic accountant. These are the people who work with the government or the persons who are accountable for auditing and investigating crimes which are related to accounting frauds and other related things. These people should ensure that they posses some level of law knowledge because this will assist them in identifying areas which have been altered and assist in prosecution of the culprits. A budget analyst is another thing that they can do. This is because they are able to interpret many things, which are recorded in the budget. This is a very crucial and involving work because they are the people who are responsible in the making of financial plans for businesses and other organizations especially the government agencies and other non profitable organizations. The professionals who have taken up these works can take up these jobs in both the private and the public sectors. The people who take these kinds of jobs should be very innovative when it comes to the negotiation process and that is why they should have good personal and interpersonal skills. Financial accounting is another sector that one can venture in. These are the persons who are accountable for the preparation of financial statements of the available businesses or any enterprise. These are the persons who are used to make decisions when there is a merger which is going to take place in any company. This is because these people Are gifted to study the fiscal statements of the two companies and determine if there is a need for merger and if one of the companies is taking advantage of the other or not. They are also responsible for forecasting to determine the returns that will be experienced by the companies when they merge. It is important to make sure that these people are responsible for the financial and accounting processes. Management accounting is a very busy position in any organization. This is why many people are able to have the kind of decisions that are deterministic in the process of capital budgeting and the area of analysis of contracts. Control on bus inesses on the expenses and the cost analysis is done by these people. They usually make sure that they work in close contact with the people responsible for the marketing sector since they assist in a big way when it comes to the making decisions which are good for the welfare of the company. Taxation is another area which they can take up. This is for persons who would like to become tax accountants. These are the people who work for both companies and individuals. They usually prepare statements which either for a corporation of personal income. It is a boost for the individual who is doing this kind of work to have good knowledge background of the necessary kind of economics which is being used by these people. Accountants are also responsible for advising individuals when it comes to venturing in different kinds of businesses. This is because they are the people who have the knowhow on the issues that are present and current in the business world. It is very good to ensure that the people who need services can be given independent and privately. Budgeting and other issues, which are associated with the business are given and offered to the people accordingly. This is very usual for the companies which need a lot of desecrate business especially those that are being fa ces with of competition. They need individuals who are trustworthy and can be able to keep a secret and the customer’s information private. Some individuals have also opted to continue with their studies even after becoming qualified accountants. They continue for MS to become licensed, Certified Public Accountants. This is a person who is approved by the state to finance financial information in the public companies to give accurate results. These are the individuals qualified to start their own auditing firms if they do not a favouring or well paying job opportunity (Felix 2010, 56). Thus the study found it advisable for the accountant graduates to continue to this level for better and higher chances of employment opportunities and also private or self employment enterprises. The study realized various career choices coincide with the accountant career path. Though the rate of accountant graduate seems to increase year after the other, the job opportunities are also increasing since many people are venturing to businesses which requires accountants to deal with the financial analysis. Each and every sector starting with the individual enterprises, the public, private and nongovernmental organizations cannot be successful without the accountants. These are important personnel since every business is after making profits and thus accounting careers like the auditing department are important to examine whether the business profitable or not. The private and public sectors also requires accountant staffs that are qualified to analyze their financial status and thus, realizing on the areas that needs improvement. Some students lack the opportunity of joining any of the discussed careers especially because of some issues like corruption and high competition. Ne vertheless such students are not supposed to be frustrated but to come up with other activities that utilize their qualifications. A number of graduates who have lacked a position in the public, private, or the non profit organizations have started their own auditing firms. They run their own business as private auditors and are employed casually by these organizations. Other graduates have set their small microfinance businesses. These are industries which are growing at a high rate. For the qualified accountants their operations are easy and beneficial. These enterprises have become common in the rural areas and in areas with small scale business. Some of the accountants are joining hands to operate such businesses as partners. Some of these enterprises have grown to become Sacco’s and eventually banks. continue for MS to become licensed, Certified Public Accountants. This is an individual who is licensed by the state to finance financial information in the public companies to give accurate results. These are the individuals qualified to start their own auditing firms if they do not a favouring or well paying job opportunity (Felix 2010, 56). Thus the study found it advisable for the accountant graduates to continue to this level for better and higher chances of employment opportunities and also private or self employment enterprises. For people who have advanced in these areas and actually had the best payment package compared to having a degree alone. This is why I would advice many people to make sure that they have taken the issue of taking CPA in an extra way to be able to make more money and have better jobs. Many people who have licences and certifications are able to have the best things in the career paths toward getting the best jobs possible. Every qualified accountant expects a salary that is higher than for any other undergraduate from a number of business schools. There is also an expectation of initiation into an exclusive professional club of the practicing accountants. This is a symbolic status that makes one feel to have an important and recognized rank in the society. Unfortunately these expectations are rarely met in the current society. Quite a number of students have joined the account career. This is making this field to have more than the required participants. In other words the supply is overtaking the demand. With high expectations of having a unique status, what happens when one fails to achieve this goal? One is also interested with the queries like where an accountant career path can lead one to or if there are there other industrial areas related to accountant career that such a graduate could get involved to utilize his knowledge. For students who are clearing from the universities i would advise that one who is trying to learn about a good accounting career path should have a wide variety of choices especially if he has a degree in accounting. One’s initial selection depends on the feeling about a primary direction that he believes is of interest to him. There are various general areas where one can choose to work in for instance private, public, government linked, or the non profit making organizations. For newer graduates, it is advisable to work with a CPA firm since it gives an opportunity to examine a number of industries and experience of both the audit and write up functions. One may also decide to join a private sector which is more beneficial, nevertheless it is advisable to first investigate on any industry that lies as a choice and go for the one that is fast growing. This gives an opportunity for expansion of ones career and thus wider rooms for advancement. Where one is inclined in a public service or a career in a government or non profit making organizations, one gets a good chance of exploring in various issues and can easily make changes which are beneficial to a the whole society or even the nation. All the government offices, in all departments, require accountant personnel that are talented. These offices include the FDIC, IRS, Comptroller of the currency, General services administration, military branches departments, health ministries, environmental ministries, to mention but a few. Any accounting working area, be it in government, public, or private sectors, will always lead to an interesting financial rewarding and beneficial careers. Tho ugh some of these careers overlap they vary in focus and lead to a challenging, professional life. In conclusion I would say that Accounting is a career that moulds accountants; these are persons that are responsible in the provision of data that is mainly required to make an assessment on the future and current economic activities. Accountants performs various duties, which include planning tax strategy, calculating the computing cost, preparation of financial statements, developing information technology, measuring financial performance, to mention but a few. This suggests that there are various and different accounting career paths which are beneficial in one way or another and can fit different people. Though some of them overlap, each of them has a specific focus. For successful career people should be able to do the best that they can do to advance this sector. Many technological advances have been made to ensure that these people who take up this course are able to save time and actually do their work better too.