Social Networking and Human Relationships Essay - 2293 Words

Social networks have always been part of evolutionary behaviour. From the combination of cells to create a microorganism to homosapiens (BOOK GLOBAL BRAIN) who working together as a hunting team. (SOURCE STAR SUCKERS FILM). Fast forward to the 21st century and online social communities (social networking sites or SNS) such as chat rooms and member based communities have quickly become part of our everyday lives. Social networks are a highly complex web of interaction which consists of family, friends, lovers, colleagues and others where one shares a relationship with (be it sexual or platonic). Usually both parties have a common interest (work at the same place, go to school together etc). The internet has evolved from Web 1.0 to Web†¦show more content†¦The meaning of the word relationship can have an abundance of different meanings, however for this research essay one will be focusing on three different types of relationships; Romantic and sexual, friendship and the relat ionship with ones self. For human beings, the need the socialise is possessed by many and â€Å"Facebook is quickly becoming one of the most popular tools for social communication† (Ross, C. et al, 2000). DATING In Lewis and West’s 2009 study participants found that Facebook added a whole new list of complications concerning dating. Not only does an individual have to interpret text messages, phone calls and passing in the street, they find they have to interpret an individuals activities on Facebook, in particular their wall. According to the Cambridge English dictionary, infidelity is â€Å"(an act of) having sex with someone who is not your husband, wife or regular sexual partner, or (an example of) not being loyal or faithful† whilst the Oxford English dictionary defines infidelity as â€Å"the action or state of being sexually unfaithful†(2008). However with the development of social networking sites, in particular ‘chat rooms’ a new form of infidelity raises it’s head. Primarily this essay will cover the social networking site Facebook. However the issues raised with internet dating / online infidelityShow MoreRelated Social Networks Essay1380 Words   |  6 Pagesand Fox 2009, Pg 247). With the introduction of social networking sites such as Facebook, My Space, Twitter and various smaller community based social networking sites it has made the ability of communicating so easy and accessible that people are able to sit in one place and know about what is going on somewhere else in the world related to your friend / group / community network (Nair 2009, Pg 52). This essay will focus on how social networking sites play an integral part of everyday communicationRead MoreSocial Networking And Its Effect On Society1303 Words   |  6 Pagestechnology, online social networking has taken on society by storm. Twitter, Facebook, Tumblr, and Instagram are just to name a few of the objects of mass consumption and insatiable obsession. Those online social network sites have become an influential and integral aspect in our daily lives. They have a tremendous impact on society through its persistently active users, whether or not it is directly or indirectly. In fact, the stability and wellbeing of society revolve around social media due to itsRead MoreEffects Of Social Networking On College Grades1069 Words   |  5 Pagesaddicted to social networking. The pros of social networking and the entertainment value is outweighed by the cons. Social networking is fun but it can be harmful and addictive. People have always needed to communicate. Texting, face time, social networking are new convenient ways to communicate. These new forms of communication are not perfect and can have bad effects on the user. Social networking is a distraction that negatively impacts social skills, grammar, and test grades of youth. II. Social networkingRead MoreSocial Networking1544 Words   |  7 PagesAn Essay Social Networking –a Paradox- Success or Failure Introduction ---Teenagers will freely give up personal information to join social networks on the Internet. Afterwards, they are surprised when their parents read their journals. Communities are outraged by the personal information posted by young people online and colleges keep track of student activities on and off campus. The posting of personal information by teens and students has consequences. I will discuss the uproar over privacyRead MoreSocial Networking : A Catalyst For Emotional Dysfunction1346 Words   |  6 PagesSocial Networking: A Catalyst for Emotional Dysfunction Ask yourself how much time you spend online daily. Now ask yourself what percentage of that time is spent on social networking. For most, I d wager at least 75 percent, if not more. According to google, social networking is defined as the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. While there are hundreds of these sites, the most frequently used and thereforeRead MoreExecutive Summary Social Networking1483 Words   |  6 Pages4, 2008 Subject: The Benefits of Social Networking Introduction We are at a time when customer satisfaction is at an all time low, yet it is becoming a more and more difficult to talk to a human for customer service. Many businesses have lost the personal and trust-filled relationship that is so desired by their clients. In order to maintain and grow a loyal customer base, a company can now achieve those real human connections by means of social networking. Individuals from all areas of theRead MoreAuthenticity - Slater vs Turkle1371 Words   |  6 PagesFinal Draft: Slater vs Turkle How can Turkle’s concept of â€Å"authenticity† help us see Slater in a new way? Both face-to-face interaction and social networking sites (including Myspace, Twitter, and Facebook) are forms of staying in contact with friends and family. While Nora from Turkle’s â€Å"Alone together† communicates her engagement and wedding date via email to her closest friends and family, she could have easily announced it face-to-face, at a party or through a Facebook event. WhileRead MoreThe Pros and Cons of Social Media782 Words   |  3 Pagesexample for the utilization of social networking site. JhonZimmerman, a 26 old year a tour manager of the Gateway Plan was recently burdened with 87 charges, particularly 23 counts of sexual violence penetration of a child under 16 years, 3 rapes,and multiple counts of incident acts and using internet for procuring minor and child pornography. These above mentioned incidents are possible only due to the existence of social networking site. So, social networking site has both features: prosRead MoreNegative Effects Of Social Media Essay1209 Words   |  5 PagesStatistics show that teens spend nearly 9 hours a day on social media websites, which is more than one-third of their day (Tsukayama). Social media, among teenagers and young adults, is quite popular. It is used on many different platforms and in so many ways which allows high schoolers to be constantly attached. Over the past decade, with the emergence of social media, the amount of time these websites consume from individuals has become greater and greater. Parents who have grown up in a differentRead MorePersonal Narrative : Why New World Technology1491 Words   |  6 Pagessign. Will someone s job be eliminated because of free online templates? What happen to relationships by socializing at house parties, coffee bars, gathering at restaurants, book clubs with people who share a common interest? People held parties to nurture and keep relationships alive, establish specific groups such as poker or chess clubs. Technology changed how we write, speak, and conduct relationships. Socially, it has created many outlets for us to communicate with one another, from far away

The Five Factor Personality Test - 949 Words

The purpose of the Five Factor Personality Test is to reveal what my personality is like through the feedback at the end, given in 5 small paragraphs, breaking down what each factor means. This also reveals how my interaction with people is like and how I am emotionally and mentally. The test will give me an idea how I am actually like and comparing my scores with other people to see how different everyone is to each other. The 1st Factor is Extraversion (AKA Surgency) and the score I received for this factor is 31 which is above average. With the score I got, it says that I am peppy and that I need or want to talk and hang out with people. Although part of the report is true about being peppy, I do not see myself as always needing others around because most of the time, I like being by myself. I do not agree with the score I got because I actually do not like people that well. I am a rude person that judges people easily. For example, if I were to meet someone new in a class, the first thing I will do is recognize a feature that is very noticeable and I will not say anything about it. Also, if mistakes were made constantly, it would be really obvious and it would bother me a lot even though I would not say anything about it out loud. But I will say what I think is wrong or bad about the person to someone else, even though I know that sounds really messed up and it is. The 2nd Factor is Agreeableness (A KA Friendliness) and my score is 23 which is relatively low. The scoreShow MoreRelatedThe Five Factor Personality Test Essay1082 Words   |  5 Pages 1. I have taken the initiative to, as the textbook suggested, go online to http://www.personalitytest.org.uk/ and take the five-factor personality test. The assessment scored my personality as follows: Extraversion – (21) relatively low Agreeableness – (16) relatively low Conscientiousness – (36) about average Neuroticism – (16) relatively low Openness – (29) relatively high The website clarifies that, â€Å"†¦ relatively low means your score was in the bottom 30%, relatively high in the topRead MoreFive Factor Personality Test Scores775 Words   |  4 PagesFive Factor Personality Test Scores I was excited to take The Five Factor Personality Test, since I have taken it before and would like to see if there were any significant changes within my personality traits. After finding my results, it concluded no significant change. My extraversion score was a 42, which is relatively high. My agreeableness score was a high of 33. My conscientiousness score was 35, which is an average score. My neuroticism score was a 30 and my openness score was a 29, bothRead MoreThe Five Factor Model Of A Personality Test1621 Words   |  7 PagesFive Factor Model Individuals are often confronted with situations in which they only have very little information about the persons they have to interact with; to handle such situations, have been shown to spontaneously form first impressions in an extremely fast manner (Walker Vetter, 2016, p. 609). Personality allows an individual to obtain a specific amount of information about the person as a whole. Within this paper, one will discuss each trait originated under the five factor modelRead MoreFive Factor Model Of Personality Test Essay784 Words   |  4 PagesFive Factor Model of Personality Test Everyone we meet in life will have a different personality. Understanding personality traits can be useful for counselors. Counselors can use personality assessments to learn what influences a person’s development. I took Buchanan’s personality test to discover my personality style. Buchanan’s quiz uses the Five Factor Model of Personality Test (FFPT). Buchanan’s questionnaire covered topics of extraversion, agreeableness, conscientiousness, neuroticism, andRead MoreThe Keirsey Temperament Sorter And The Big Five Personality Test1200 Words   |  5 Pages Personality is defined as the unique way in which each individual thinks, acts, and feels throughout life (Ciccarelli, 2014). Numerous individuals are curious in regards to their actions and how their mind works, thus leading companies to create personality tests, in order to provide individuals with some perspective on their personality. While individuals can take personality tests for leisure, personality tests are often utilized in situations such as job interviews, diagnosing mental disordersRead MoreThe Literacy And Understanding Of The Inuit Children1492 Words   |  6 PagesThe hypotheses will be to test whether d ifferent personalities can be or cannot be observed in a group of pre-teens from the Inuit children from northern Canada who will be fluent in the Inuktitut language. The questionnaire will be prepared based on the level of literacy and understanding of the Inuit children. The SPSS software will be used to assess the Big Five (Five Factor Model) Personality Factors (Costa McCrae, 1995). The questionnaires will be translated in the Inuit language and willRead MoreStrengths And Weaknesses Of A Team1198 Words   |  5 PagesTeam Personality Traits Personalities can vary in groups of people from different areas of the country. University of Phoenix Learning Team B reflects similar personalities in which may not be a common aspect in most team environments. The Learn team B truthfully assessed the Big Five Personality test to understand strengths and weaknesses within the team. However, each member has displayed a high regard for team goals and participation. According to each team member the results of the test wouldRead MoreDispositional, Evolutionary And Evolutionary Theory1283 Words   |  6 Pagesattempt to clarify the structures that influence personality, for example dispositional, and Evolutionary theory. This paper will discuss the differences that are among dispositional and evolutionary personality theories, as well as, strengths and limitations of dispositional and evolutionary and biological personality theories their bearing on human behavior. Furthermore, the Big Five personality test and what technique is used t o study personality. Difference Facets relating Dispositional, andRead MoreThe Big Five Personality Constructs1654 Words   |  7 PagesPersonality theories, or models, are metaphors for describing something which is intrinsically indescribable, the human personality. Currently, one of the most popular approaches among psychologists for studying personality theory is the Five-Factor Model (FFM) or Big Five dimensions of personality. This essay will explore the Big Five personality constructs and seek to explain how useful they are to understanding how people are likely to perform in a work situation. In conclusion, this essayRead MoreThe Big Five Personality Traits Essay1617 Words   |  7 PagesIntroduction: The â€Å"Big Five personality traits† is also called as the FFM or five factor model which is a model formed on general language descriptors of personality. These descriptors are formed jointly utilizing a statistical method known as factor analysis which is stated as this model is not formed on the tests/experiments†. This broadly observed hypothesis recommended 5 wide dimensions, utilized by few psychologists to explain the psyche the personality of the human. These 5 elements are explained

A Comparison of Poes A Tell Tale Heart and The Cask of...

Compare/Contrast Essay Edgar Allan Poe was a great writer. He wrote very dark stories and set the right tone for them. Many books that I have read cannot do this properly. This is what makes Poe a great writer in my opinion. There is also how he can describe one scene in one paragraph. I would compare him to Stephen King. There is a very dark and gloomy mood in most of his stories. Many of his stories have very silly and strange motives for a murder. I will compare the reasons for murder, the methods of murder, and the preparation for the murder. In the Tell Tale Heart there is a silly reason for murder. The man kills an old man because he has a form of cataract. He complains about his eye being milky and it being evil. The killer also†¦show more content†¦The police come to investigate because a neighbor reported there being a disturbance. The killer is not worried though because it is the perfect crime. The killer invites the police in, sits down and chats with them. Eventually the killer grew old of chatting and started to hear a thumping. He thinks it is the heart. Even though the man is dead he can still hear the man’s heart. He does not actually hear the man’s heart, but he is having a schizophrenic episode. In the Cask of Amontillado the killer lures the man to his family’s crypt, intoxicates him and chains him to a wall. Then after he is chained to the wall the killer builds a wall that will wall him in. When the killer is placing the last brick he throws the torch in therefore suffocatin g the victim. This murder was not discovered for half a century. Lastly we have the preparation for the murders. The Tell Tale Heart did not have a very good plan when it came to the killing. The killer just got very lucky that there was no blood or evidence. In the Cask of Amontillado the killer had a very elaborate plan. Take the victim to the crypt, get him drunk and then chain him to the wall. Then he would suffocate him. All in all the two stories are great. They both have many similarities and differences. I would have to say that I enjoyed the Cask of Amontillado better because it made a bit more sense. The milky eye confused me a bit. I cannot say that the motive for one or another are very great, they seemShow MoreRelatedA Comparison of Poes Short Stories, The Cask of Amontillado and The Tell Tale Heart773 Words   |  4 PagesI have read both short stories by Edgar Allen Poe, ‘the Cask of Amontillado, as well as ‘the Tell Tale Heart. Between these two stories lie many similarities and few differences. For instance, both of these stories the narrator describes a murder. In the Cask, the narrator Montressor, whose sanity is questionable, describes the way he murdered his rival Fortunato. The man Fortunato, who isn’t all that fortunate in death, has insulted Montressor many times and Montressor seeks revenge for so longRead MoreAnalysis Of The Tell Tale Heart By Edgar Allan Poe1 073 Words   |  5 Pageswriter who creates imaginative stories to entice the reader. The narrator of Poe’s â€Å"A Tell-Tale Heart†, an unstable man who tries to convince himself and the readers otherwise, is similar to the main character of â€Å"The Cask of Amontillado†, who is also psychotic. Both narrators have a dark side which contributes to Poe’s sinister style. Poe integrates an ominous setting and characters to create a dramatic effect. In Poe’s stories he incorporates crazed first person narrators, sinister imagery, andRead MoreGothic Fiction : The Castle Of Otranto1443 Words   |  6 Pagestoday and many authors in the past have used gothic fiction to fill the readers with suspense and terror. Edgar Allan Poe used elements such as suspense, setting, and language to create a plethora of gothic fiction stories. Stories such as Poe’s Cask of Amontillado capture the gothic element perfectly. A combination of elements are used to make a piece of work Gothic. A Gothic story might contain a castle, haunted or not, ruined buildings, or dungeons. Authors will sometimes use curses or omens toRead MoreBrittany Dellinger. Ms. Walker. Eng 231 K6C. 20 April 2017.1782 Words   |  8 Pagesmind without the exquisite horror of their reality.† - Edgar Allan Poe The â€Å"Tell-Tale Heart† and â€Å"The Cask of Amontillado† are both well-known short horror stories written by Edgar Allan Poe. Both short stories share similar themes and atmospheres. They are dark, creepy, sometimes humorous and sometimes very frightening stories both narrated by a main character in a first person point of view. Both stories tell the tale of a carefully planned and constructed murder. Exploring the differences in theRead MoreThe Cask Of Amontillado, By Edgar Allan Poe1776 Words   |  8 Pagespurpose of the short stories â€Å"The Cask of Amontillado†, â€Å"El Tonto del Barrio†, and â€Å"Cathedral† is to explore the concepts of prominence in religion driven by symbolism, characterization, and theme used to manipulated the reader’s analytical views. Christianity plays an imperative role on all three short stories by the author’s through their descriptive scenarios symbolizing a religious ideology. Edgar Allan P oe’s use of religion as a hidden message in â€Å"The Cask of Amontillado† is portrayed through the ambianceRead More Edgar Allan Poes Writing Essay2378 Words   |  10 Pagesstill try to make heads or tails of. People throughout the history often wondered why Poe’s writings are so fantastically diverse and unusual, why his literary style is dark, and why he has so many supernatural connotations in each of his writings. He displays his tragic life, achievements, and mostly his disappointments which occurred over the course of his life in a series of stories and poems. Edgar Allan Poes works are not only a product of creative genius, but also a reflection of his countlessRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesantagonist), as, for example, in most detective fiction. Internal conflict, on the other hand, is confined to the protagonist. In this case, the opposition is between two or more elements within the protagonist’ s own character, as in Joseph Conrad’s â€Å"Heart of Darkness†, when Kurtz struggles (and fails) to subdue the savage instincts concealed beneath his civilized English veneer. Most plots, it should be noted, contain more than one conflict. In some cases, however, these multiple conflicts are presented

Managing Operational Improvement MOT

Question: Discuss about the Managing Operational Improvement for MOT. Answer: Moments of Truth Moments of Truth means the moment when interaction takes place between consumers and service providers and this has either positive or negative image on the consumer. In the Gold Chilli restaurant, Moments of Truth (MOT) would be mainly the overall customer experience of ordering and obtaining food (Evans and Lindsay, 2013). Customer entrance, welcomed by a staff, guests sits, make order, receive order, clearance of table, server brings bill, customer or guest pays and leave the restaurant, etc. Customer enters in restaurant and welcomed by friendly and professional staff that would be the MOT. The ordered food provides to the guest in timely manner that will be the MOT as customers anticipates quick service in a fast food restaurant (Fisk et al., 2013). Clean and well-maintained service area as well as quality of ordered good would also be the MOT in the Gold Restaurant. Customer Segmentation The customer segmentation practice of Gold Star would have positive impact on its customer-focused approach as it will help it to understand the needs and preferences of customers more effectively. Segmentation allows a firm to group the customers in accordance to their needs and preferences and to prioritize them (Evans and Lindsay, 2013). This would provide Gold Star a way to understand requirements and exceptions of each customers group. It may help this firm to determine right customer-focused approach. Customer segmentation in this restaurant may help this firm to make informed changes in the ways of servicing food and to make more effective customer-focused approach (Rodrigues, 2013). Thus, segmentation of customers would lead to the improvement in customer-focused approach of this restaurant. Approaches of Listening and Learning From Customers Several approaches such as Total Quality Management (TQM), Six Sigma, Continuous Improvement (CI), etc. approaches should be used by the Gold Star to listen and to learn from the customers of different segments. These approaches would be useful for this company to analyze the performance of each process of developing and delivering services to the customers (Evans and Lindsay, 2013). Variety of ways such as customer comment card, customer survey, market research, 24*7 online chat, e-mail, etc, can be employed by this firm to use quality management approaches for determining customers expectations and needs. These ways would be useful to obtain feedback from the customers regarding the service delivery process and its management (Kaynak, 2013). This will provide views and opinions of customers for service offerings at the Gold Star. Customer Satisfaction Survey Gold Stars customer segments can be categorized broadly in two forms such as customers and franchisee. The customer satisfaction survey for both segments would include the questionnaire that would be designed to ask customers experience with the firm as well as their needs and expectations. The customers of restaurants would be approached for the survey. E-mail will be used to carry out survey on franchisee Rating scales would be used to obtain responses. Customers would be asked about the quality, cleanliness, services delivery, dining experiences and suggestions. Franchisee would be surveyed to determine their opinion regarding the effectiveness level of communication, transparency, dependability, timelines, quality and cooperativeness (Evans and Lindsay, 2013). Alignment of Process with DMAIC Figure 1: DMAIC Model (Source: Furterer, 2016) In the given problem, the process used by the team of car parts distributor can be aligned with DMAIC module in following way: Define: Through this step, the team in given case can describe problem, customer, goal, scope, resources and timeline. The problem that is given case is related to reduction of shipping time of auto parts. Increasing in delay of services make a customer unhappy and threaten to switch to another part distributor. Also, using of longer carts causing traffic jams and thereby actually increasing picking times. Measure: Through this step, the company can measure effectiveness of its current practices in resolving specified problem. Data is collected from many sources and team decided to draw a flowchart of the order fulfilment process (Furterer, 2016). The flowchart shows activities performed and their completion time to complete order on time. The team randomly chose 50 orders to study activity completion time. Analyze: Team can identify the root cause of the problem through assessment of data received from above step. After analysis, it was found that picking time is the largest contributor to order processing delays. Also, a part picker spends seven hours in gathering parts from the warehouse out of 8 hours daily shift. Improve: The team decided to improve the situation by using push carts to carry the parts. It reduced the number of multiple trips needed. The team should also focus on the rearrangement of the warehouse (Cudney and Furterer, 2012). The parts should be arranged in a systematic way so that part picker gathering time can also be reduced. Control: The team should closely monitor improvement to ensure the success. Deming Cycle The process of team in given case can also be aligned with different steps of Deming cycle. Below is alignment of team process with Deming cycle: Figure 2: Deming cycle (Source: Agustiady and Cudney, 2016) Plan: Under this step, team identifies the problem and develops an action plan for addressing problem. The problem was using small carts for delivering car parts. The solution identified by team was the use of longer carts by replacing small carts. Do: The plan of trial longer carts is implemented and executed. Check: At this step, actual results were studied and compare against expected results (Agustiady and Cudney, 2016). Usage of trial longer carts has met the expectation by reducing order processing time. Act: Finally longer carts were applied in order processing. The Creative Problem-Solving Process Figure 3: Creative problem-solving module (Source: Carroll, 2016) The manager of centre warehouse identified a creative solution of customer complaints and guaranteed delivery within 24 hours or the customer would get the parts at no charge. The team collected data on performance of newer solution to identify a creative solution for resolving every issue with delivery operations. Alternative Solution if the Longer Cart was not enough to achieve the Goals: The lean tool is helpful to eliminate wastage, unnecessary processing steps, and unnecessary movement of material, waiting time and excess inventory. Redesign of the warehouse is also an important way to reduce order processing time. In the given problem, a part picker spends about seven hours in gathering parts, out of eight hours shift per day. It shows warehouse is not properly designed (Carroll, 2016). There should be a separate title and section for parts that can easily be identified. There must be proper system or space available for storage. Reducing parts gathering and collection time will ultimately reduce order processing time. It will also save the time of part picker. Appointing supervisor at warehouse can also increase efficiency/effectiveness. The supervisor can direct and design workflow for reducing activity time and to meet goal of on-time delivery of car parts. Delay in Packing Activity Affects the Organisation: Now the packaging activity is identified as activity responsible for greatest delay (Tracy, 2014). In this case, company will need to improve its packaging operations. This can be done by hiring of new employees with experience in packaging work. In addition to this, company may also need to start extra shifts or overtime facility in for packaging workers (Proctor, 2010). This way, the packaging work can be done in shorter time span. Six Sigma The six sigma DMAIC Model is defined as a tool to solve a problem and improve existing products or processes in organizations (Stern, 2016). DMAIC stands for: Define the goals of project and requirement of customers. Measure the process to identify the current performance and find out the problem that will arise. Analyse the main cause of the problem/ defects. Improve the process by removing the defects. Control the negative effects for efficient performance in future. Figure 1: DMAIC Model (Source: Evans, 2013) Use of Six Sigma to Help Cigna Corporation to Address Five Strategic Imperatives: Five strategic imperatives of Cignas can be achieved through Six Sigma by effective defining of customer requirement, development of effective project plans (i.e. including cost control strategies, by making production in bulk quantity as per customer requirement) to reduce companys overall cost, effective use of available resources at the right place and right time to create cost advantage over competitors (Evans, 2013). For improving the health and well being of members, Six Sigma is beneficial to monitor and improve current business operations at Cigna Corporation. Under sigma model, company will focus on providing effective training to the employees for providing effective benefits to the members and the insured people of Cigna. For bringing innovative products in the market, Six Sigma first helps to identify the requirement of customers and competitive advantage of Cigna in the market. This will help to make an effective strategic plan to launch new product that will differentiate it from competitor and will help to create competitive position in market (Rajdou and Prabhu, 2015). For becoming the partner of choice to customers, Six Sigma first helps core product team to analyze the customer data and then prioritize and design the products and services according to customer requirements. This can help Cigna to retain customers for long term. For creation of winning environment in Cigna, Six Sigma can be used to develop effective competitive strategies and positive behavioural changes among employees to work in collaboration with each other to achieve the desired objective. Cigna not only focuses on productivity improvement but also on behavioural changes and focus on customers. This way, Six Sigma is productive to facilitate quality, continuous improvement, sustained excellence at Cigna to create competitive advantage (Bloom, 2016). Specific Type of Six Sigma Projects that Might Support Cignas Strategic Imperatives: For achieving the all five strategic imperatives of Cignas Corporation, only one type of project is not appropriate so we have to consider all three types of Six Sigma Projects. These projects are explained as follows: Quality Improvement Project: Main focus of this project is to improve quality by effectively removing the defects that are recognized from complaints made by customers. The main element of this project is to effectively make data analysis of the relevant facts to identify the root cause of defects, introduce change or improvement to eradicate defects. This can help Cigna to provide better and innovative products to the customers (Jones, 2014). Revenue Enhancing Project: This project focuses on earning revenue by activating the inactive distributors and getting repeat business from the existing customers. This project can help Cigna to achieve increased revenue and to deal efficiently with customer requirement by creation of a winning environment. Cost-saving Project: This project mainly focuses on elimination waste and reallocation of resources for efficient production. Through this project, Cigna will need to provide training to employees, review their work processes, recognition of the possible waste in work and taking of steps or effective measures to eliminate the waste. This project can help Cigna to achieve cost advantage strategic imperative over its competitors (Kubiak, 2013). References Agustiady, T. K. and Cudney, E. A. (2016) Total Productive Maintenance: Strategies and Implementation Guide. USA: CRC Press. Bloom, D. (2016) The Field Guide to Achieving HR Excellence through Six Sigma.US: CRC Press. Carroll, C. T. (2016) Six Sigma for Powerful Improvement. USA: CRC Press. Cudney, E. A. and Furterer, S. L. (2012) Design for Six Sigma in Product and Service Development. USA: CRC Press. Evans, J. (2013) Quality Performance Excellence.7th edn.US: Cengage Learning. Evans, J. R., and Lindsay, W. M. (2013) Managing for quality and performance excellence. USA: Cengage Learning. Fisk, R., Grove, S. and John, J. (2013) Services Marketing Interactive Approach. USA: Cengage Learning. Furterer, S. L. (2016) Lean Six Sigma in Service: Applications and Case Studies. USA: CRC Press. Jones, E. (2014) Quality Management for Organizations Using Lean Six Sigma Techniques.US: CRC Press. Kaynak, H. (2013) Total quality management and just-in-time purchasing: Their effects on performance of firms operating in the US. UK: Taylor Francis. Kubiak, T. (2013) The ASQ Pocket Guide for the Certified Six Sigma Black Belt.US: ASQ Quality Press. Proctor, T. (2010) Creative Problem Solving for Managers: Developing Skills for Decision Making and Innovation. UK: Routledge. Rajdou, N. and Prabhu, J. (2015) Frugal Innovation: How to do better with less.UK: Profile Books. Rodrigues, L. L. (2013) Service Quality Measurement: Issues and Perspectives. Anchor Academic Publishing. Stern, T. (2016) Lean Six Sigma: International Standards and Global Guidelines. 2nd edn. US: CRC Press. Tracy, B. (2014) Creativity Problem Solving. USA: AMACOM.